Premier Wen Jiabao pointed out in "Government work report": The brand is not only a business economic strength, the market prestige important symbol, has brand how many are a state economy strength symbol, is a national overall quality manifestation. Thus it can be seen, the brand is in the modern state economy development an important strength symbol. The Chinese clothing independent brand's level of development was deciding the Chinese clothing industry to state economy's significant contributions degree, speeds up the Chinese clothing independent brand management and operation ability as well as the international competitiveness promotion, molds the Chinese clothing product original value, already became the government, the profession as well as the business community mutual recognition.
Interview Hangzhou people's government Assistant Deputy Secretary-General Liu Xiaoming
Hangzhou as the Chinese female attire industry representative brand colony place, already emerged had the creativity massively, the literacy, has the connotation brand, the market good behavior, in domestic played the demonstration, the guidance role. In recently conducted China grows at the female attire brand advancement summit, how does this publication reporter instruct the Hangzhou female attire on the Hangzhou government to move toward the wisdom from the manufacture to make, interview Hangzhou people's government Assistant Deputy Secretary-General Liu Xiaoming.
Reporter: Hangzhou is known as government office of the silk fine reputation, in recent years depended on the abundant industrial foundation and the resounding convention brand, has realized the Hangzhou silk female attire fast development. How many development phase does Hangzhou's silk female attire divide into?
Liu Xiaoming: I thought that separable becomes three stages; first, in the 1980s, what we at that time paid attention is the silk output and the quality, the clothing the proportion which occupies in the entire industry is small; The second stage was the 1990s, what at that time everybody attention was the silk clothing's output and the quality; After the third stage is enters into the new century, we start to pay attention to the female attire brand the design, the research and development, the standard, demonstrated that sale, what in brief pays attention is clothing's brand, what must implement is writes down the brand the strategy. If in the 1980s we were fight out in the silk output value, today we what must implement was the silk female attire brand strategy, what was deciding was the design, the standard,（Related Articlesbaby gift Clothing retail sales profession Growth）, the research and development, the demonstration and the sale.
Reporter: Comparatively, Hangzhou has the characteristic city very much, specially silk. Whether key for us to introduce that the government the work which does in the advancement silk and the female attire development aspect?
Liu Xiaoming: Since the new century the Hangzhou municipal government has taken the silk and the female attire development very much, every year arranges 20,000,kids toys,000 Yuan special funds, subsidizes Hangzhou's silk female attire industry development .2007 years, Hangzhou altogether has scale above spinning and weaving clothing industry 2430, the jobholders 321,000 people, realizes the sales output value 162,837,000,000 Yuan, grows 24.94% compared to the same period, occupies above the whole city scale to sell the total output value 19.85%. clothing industry altogether to realize the industry sale output value 23,457,000,000 Yuan, the profits and taxes sum total 1,680,000,000 Yuan, the distinction compared to the same period last year grows 18.59%,15.47%. also to be possible saying that now Hangzhou's silk and the female attire already became Hangzhou's characteristic industry.
Reporter: Which luminescent spots does the Hangzhou female attire have middle the reforming development? Which influential roles has the Hangzhou municipal government played in the clothing brand advancement process?
Liu Xiaoming: The Hangzhou female attire in reforming, middle the development has five luminescent spots. First is our Industrial base forms gradually. After these many year's accumulation and the development, our silk and the female attire industry had one batch in domestic and foreign to have the influence base, for instance Xiaoshan female attire industry area and so on. We have also established some specialized research and development organization, platforms and so on collective services center as well as popular colors issue center, should say that the Industrial base the scale formed initially.
Second is the industrial development atmosphere is richer. Started from 2001, Hangzhou organized Hangzhou's silk and the female attire enterprise every year by government's name attends China international clothing exposition, this in all participation city the lineup was biggest. Simultaneously we also organize to participate in Hong Kong's fashionable clothing festival, overseas some specialized exhibitions and so on. We initially established now, have evaluated ten strong silk female attire enterprise,girl dresses, ten big silk female attire brand and top-notch female attire designer. Meanwhile for the small and medium-sized enterprise organization development fund, is the silk female attire enterprise provides the financing service, forms encourages the silk female attire development the atmosphere. We already continuously many years held the Chinese international silk exposition and the Chinese international female attire exposition. Four years, these two exhibitions in Europe, Asia,cool kids clothing, the Southeast Asia set up the investment promotion meeting continuously, will arrive this year also at Russia, Dubai, the Saudi Arabian area conducts the series businessmen are invited to open companies activity, expands in the overseas influence.
Third is the industrial brand is firing gradually. In recent years Hangzhou implements the brand to lead the strategy vigorously, speeds up the silk female attire industry unceasingly the promotion. After the widespread collection, last year the silk and the female attire profession brand symbolized that is born officially for .2007 the end of the year, the Hangzhou clothing profession has Chinese well-known trademark 4, increases Chinese name brand 4, well-known trademark 3.
Fourth is the industrial talented person accelerates to gather. We started from last year to promote the Chinese outstanding female attire designer to discover the plan, through conducted the outstanding female attire designer grand prize contest's way, selected six contestants, put out by the government 4,000,000 delivers overseas carries on long-term training, planned completes this kind of discovery plan with ten years. Last year, the Hangzhou municipal government also established the strategic partnership with the French High-quality Fashionable clothing Trade union, has signed the agreement, advanced Hangzhou's female attire drawing close to international fashion most front by this, moved toward the internationalization, the trail connection world fashionable tidal current.
Fifth is the industrial repayment. The Hangzhou silk female attire industry promotion development's important content, is unifies Hangzhou's urban development goal, city of the construction synthesis quality. The enterprise is in the social economy activity the very important constituent, only then the harmonious order's society can guarantee an enterprise better development. Hangzhou's female attire entrepreneurs are the Hangzhou development silk female attire important force, the social class which the achievement gets rich first, they while enjoy government's each preferential benefit also positively to repay the society, dares to undertake the community responsibility, sets up the Hangzhou silk female attire entrepreneur's positive image unceasingly.
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